Marketing strategies

How to generate leads from social media?

Social media offers a great opportunity for businesses to reach out to their target customers and grow their business. Customer acquisition through content marketing can be effectively achieved by leveraging…

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Cultivating customer acquisition through content marketing

Content marketing is a powerful tool for businesses seeking to capture and retain customers. It is a strategic process of creating and distributing engaging content to a targeted audience in…

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Conversion rate optimization with a / b testing

Conversion rate optimization (CRO) is the process of improving customer interactions with a website to increase the percentage of visitors who complete a desired goal. It centers on understanding user…

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